ENT3003

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? I am a college student with many ambitions. Still trying to figure out what my purpose is and what exactly it is that I want to do with the rest of my life. There are so many things that I want to learn and so many things that I think I would be great at but have not actually gotten a chance to prove myself. Since finishing high school, I went from living in the state of Washington to moving to Orlando FL for a fresh start. Since I have been here I have held a variety of jobs. Some that I enjoyed, some I didn’t, and one that I got fired for because I refused to do something I didn’t believe was right. All of these were just learning experiences that has made me stronger. My skills include customer service, communication, basic computer skills, ...

Customer She lives in Central Florida. Temperatures here in Florida are known to reach to the hundreds. She has been married to her husband the last 3 years. She graduated from UCF with a bachelor's in business. She works in a corporate office in downtown Orlando. She has a very demanding boss. She normally drives her little silver 4 door Toyota Camry. On her spare time, she is usually at home with her husband or with her family that lives in the area. She does really take part in any organizations. She does like to read on her kindle. Her favorite genre of books is a mystery, suspense, and romance. When she isn't reading books, she is watching B rated movies on Netflix. She doesn’t really watch the news. Most her information comes from articles that she comes across online. She is about to have her first child in just a few months. She is in the process of buying all the things she believes would be beneficial for her baby. She and her husband love to purchase ...

Reflection: I was really surprised that people actually liked my pitch. I am not a good speaker and it took plenty of takes to get this one right. So, after posting my last elevator pitch, it was suggested that I should talk about the "want". I was given the example of smart products that people purchase that could go along with the smart product that I am offering. At first, I really didn't understand what that meant. And maybe now I still don't. But what I got from it was that I should bring up other smart products that people buy as a way to encourage them to buy the smart product that I am offering. I would have to say that I agree with this. So, for this pitch, I added a line at the end where I mention those other smart products along with the smart car seat. I felt that making the connection, in the end, would help keep the idea fresh in people's mind.

1) Describe five ways in which you think you have human capital that is truly unique. What is it about you, exactly, that makes you different? Independent – I am my own person. I don’t try and rely on others for help. There are times I have come to a roadblock in my life and I have asked for help when I needed it. However, I have to try all alternative to solve my problem before I go to someone for any help. When I first met my husband that was actually one of the first things I told him about myself. Even though I am married and have someone to lean on, I try to do things the way I have always done them. If it is something I can handle then I do just that. If it is something that I need his opinion on then I get his opinion and then I handle things. Flexible – I like to be flexible in my life. I think sometimes to get to where you want to be in life you have to be willing to be flexible and work with what you have or what is given to you. I think the reason I have had so many job ...

Segments: Parents Begin with alternative evaluation. The interviewees could all agree that while price does matter, quality of the product is most important. They say this because they don’t want to spend money on something that will "fall apart" or malfunction. Safety is the most important aspect of a product they buy for their child. But they also wouldn’t pay an extreme amount of money on something if they can find a product that does just about the same job for less money. My second interview mentioned that there should be an option to add or remove features to maybe help with the cost. Maybe even have a way someone could just customize a car seat and have it delivered to their home. Having a variety of color choices would also be nice according to my first interview. How/where do they buy? My customers all said that they would normally try and find reviews for products online then if there is a store nearby then they would go to the store to actually, see it. One of them...

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? So, with this class, it seems easy to get a grade based off just completion. The tricky part is actually completing the work that is assigned. Some assignments don’t require a vast amount of time to complete but there are only a few of those. The ones that you will have to invest time in I would suggest starting early. I started to do all of my work on Microsoft Online. I figured out it was easier than having it just saved on my computer or tablet because then it gave me the opportunity to ensure that I have access to my assignments no matter where I go. So, whenever I have some down time at work I am able to work on my homework assignments throughout the week. This worked out especially great for when I had to do interviews. By the time I get to Friday, all I find myself having to do is looking over and uploading my work to the blog. 2) ...

What surprised you the most? Being that this is the first time I read something into the history of McDonald's, what surprised me was how exactly McDonald's got started. I didn’t know previously that two brothers started the small company and then Ray came into the picture with the plans to franchise the business. I was also surprised by how cheap things were and how much money people made a week. I've heard of things being cheap back in the days but actually reading what Ray Kroc got paid weekly just put things in perspective. What about the entrepreneur did you most admire? What I really liked about Ray was that he took on all sort of opportunities when he was younger. There really wasn’t anything that he seemed to turn down. He seemed to use each opportunity as the next stepping stone to the next. He also didn’t allow for failures to hold him back. What about the entrepreneur did you least admire? So, his first wife Ethel would "complain" that he was never home...

Segment: The segment I chose current parents to speak to. For my 3 interviews I spoke to either one or both parents. The easiest way I was able to weed out who had a need that could be satisfied with my product was by talking to people about my product idea and the features to see if it was something that could help them. Interview Summary: Sierra (2 kids – youngest 3 years old): Sierra never really had the “ah ha” moment where she realized that she had this need. For her It was more like she already knew. Her youngest was born with a lot of complications. He has had moments where he has stopped breathing at times. The car Is one of those places where Sierra feels she can’t have her eyes set on him to make sure he’s okay because his seat does faces the rear. While she doesn’t necessarily forget her children in the car she really feels like the product has features that solves many of her other needs. Having a product that could monitor her child while she is not able to see him would...

About Me: My name is Eliana. I don’t really have any special talents that I have discovered thus far. I do have however, have a wide variety of skills and experiences that have helped shape who I am today that I believe will be of value. Some of my skills include, computer skills, customer service, multi-tasking, meeting deadlines, self-motivated, organizational, and I also have an aptitude for quickly learning new things. Most my experiences involved around providing customer service. I moved to Orlando, FL with less than $300 to my name. I was desperate for a new beginning. I applied for anything and everything I could find. The first job offer I took at a hotel as a room attendant. That job was the hardest job I have ever had. I was able to grow within the department within a short amount of time. I was a room attendant for 3 months, then got the opportunity to serve as the receptionist for the housekeeping department, and within another 6 months I was a housekeeping manager. I cli...