ENT3003

Existing Market So, the people I interviewed were all mothers. I got ideas back such as maybe doing more accessories that they could buy with the car seat or that could come with the car seat. One person mentioned that they like the idea of being able to have something where they could stick a tablet or phone so that their child could watch movies on the device. She explained that when a child is too young it is difficult to have them front facing so that they could enjoy the tv's in the minivan. One of the other mom's thought I should consider doing something with the highchair. It needs some updated features to keep children occupied while they are prepping meals. The third mom thought that I should do something with the stroller. She has seen some out there have cool features but they are almost impossible to afford. She feels I could come up with something "cooler" and more affordable for parents out there. I believe that in the future I could see this business mo...

The Smart Car Seat Opportunity There are a number of children who year after year has passed away due to heat stroke as a result of being left behind in a vehicle. The majority of caregivers admitted that it was because they had simply forgotten about the child in the car. There is a hand full that was as a result of being left playing unattended and unfortunately some that intentionally left their child in the car. Parents and caregivers need a way to ensure the safety of their young. With the rising temperatures across the globe, this issue will continue to occur. What most people fail to understand is what is called the greenhouse effected. This happens when a vehicle has all their windows and doors shut. The sun can effectively warm the car on a cooler day. The sun's warm energy is trapped in a vehicle. Not only that but with all the technology that is advancing people spend more time looking at their phones then they do pay attention to what is happening around them. The ...

On the last pitch, one commenter mentioned that I seem more comfortable with my pitch this last time around. I really feel that I can agree with that. I remember how nervous I was doing the first elevator pitch. In my mind I believed that there was no way that I could come up with a pitch about my product and repeat it in front of the camera. I did many takes of my very first video, fewer in the second and I almost got it perfect with this last video. What I did take away from the feedback was that I should have more passion in my voice. So, with this elevator pitch I tried to do just that. I kept everything else the same as far as the speech. However, I worked more on changing the tone of my presentation. I found this somewhat difficult just because I did not want to seem too enthusiastic talking about the statistics of deaths that occur among children.

1. Technology: I would have the technology that no one else has yet. Valuable: Yes it would be valuable. Something that people will probably be after. Rare: Maybe in the beginning, until more and more companies attempt to come up with a similar technology. Inimitable: Not 100% exactly. But there is a possibility of coming up with something similar. Non-Substitutable: I could come up with something better as technology advances. 2. First of its kind: If I could get it out on the market before anyone else, I believe that it will give me a greater advantage. Valuable: Yes it would be valuable. Rare: The moment it comes out it will be. Inimitable: No, others will try to create the same thing. Non-Substitutable: Someone could release it quicker than me. 3. Multiple products: This would allow me to offer the product at a more affordable rate for those who might not want the car seat but would like the extra safety feature on their non-smart seat. Valuable: Yes, these are products I w...